![]() Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors' Cup, supporting athletic departments across all divisions.ĭragon Seats has a 25-year track record providing safety, performance, and comfort to athletes on sidelines in all-weather conditions across the NFL, NCAA and other leagues. LEARFIELD services includes licensing and multimedia sponsorship management publishing, audio, digital and social media data analytics ticketing, ticket sales and professional concessions expertise branding campus-wide business and sponsorship development and venue technology systems. The company unlocks the value of sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. ![]() LEARFIELD is a leading media and technology services company in intercollegiate athletics. The Company operates the world's largest tools and storage business featuring iconic brands such as DEWALT, STANLEY, BLACK+DECKER and CRAFTSMAN the world's second largest commercial electronic security company and is a global industrial leader of highly engineered solutions within its engineered fastening and infrastructure businesses. Stanley Black & Decker, an S&P 500 company, is a leading $14.5 billion global diversified industrial with 56,000 employees in more than 60 countries who make the tools, products and solutions to deliver on its purpose, For Those Who Make The World. For more information, visit follow DEWALT on Facebook, Twitter, Instagram, and LinkedIn. By incorporating its latest technology and industry innovations, DEWALT is leading the charge for the jobsite of the future. ET on FOX.ĭEWALT is obsessed with how users work in the real world and is relentlessly pursuing total jobsite solutions. 2, when Minnesota hosts Ohio State at 8 p.m. The DEWALT brand will be visible starting on Sept. "It's a privilege to provide DEWALT visibility with these universities, and together, bring a completely new and innovative concept to college sponsorship that matches the uniqueness of their brand." "Never before have we seen this specialized branded opportunity for the TV viewing audience during college football games, and we're proud to partner with DEWALT to bring it to life," said Andrew Judelson, Executive Vice President, National Sales, LEARFIELD. DEWALT tools are being exclusively used by Dragon Seats for the necessary installation of the team benches, which prominently display both the school brand and DEWALT brand when assembled.ĪNC, a member of the LEARFIELD family and DEWALT's in-venue and television signage sponsorship partner in professional sports, brokered the college bench concept with DEWALT to continue the growth of the brand's recognition among all sports fans. The nationwide DEWALT sponsorship was secured by LEARFIELD, the schools' athletics multimedia rightsholder, who partnered with Dragon Seats, the manufacturer of state-of-the-art heated and cooling sideline benches designed to maximize athlete safety, comfort, and performance in all-weather conditions. The sponsorship will also include social amplification opportunities and onsite hospitality to host customer events and an all-access experience at each game. Spanning five Division 1 conferences - ACC, Big Ten, Big 12, Pac-12 and Mountain West - the 25 college football programs that will be sponsored by DEWALT this season include: We look forward to rooting for them and their teams on the sidelines this season along with our customers, the hardworking makers who help build the world." "Like the DEWALT brand and the tradespeople who use our products, student-athletes exemplify perseverance, commitment and drive for excellence. ![]() ![]() "We are excited to be partnering with the legacy and prestige of college football," said Tony Merritt, Vice President of Sponsorship, Stanley Black & Decker. This is the first time in the company's history that the DEWALT brand will be displayed at college football stadiums across the country. As part of the sponsorship, a DEWALT TV-visible asset showcasing the brand's logo will be visible across each of the school's in-stadium football team benches, which were installed by Dragon Seats exclusively using DEWALT tools.
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